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1. sharetipsexpert01
   Member

   Small Business News has published a video and companion story entitled “Becoming an Effective Leader.” The story describes the six steps leaders follow to get others to support their mission:

   1. Have a strategy
   2. Have a specific goal or vision of the future
   3. Communicate that goal or vision with others
   4. Get things started; take action
   5. Set the example; motivate
   6. Delegate

   Now, here’s my question about these six steps. They do summarize the function of leading to some extent, but are they specific enough to be helpful to someone who struggles to lead? For example, what does it mean to “have a strategy?” And is it really possible to create that strategy before you have identified your future goals and established your vision?

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   Posted 1 year ago #

2. Galeel
   Member

   Everyone says word of mouth marketing is the most powerful kind of marketing you can have. Most word of mouth starts with a campaign. People start talking about what they saw in the news or read in the papers. It means you have to get it started someone. You have to purposely put the word out there in front of people who will repeat it. People who have influence and can move large numbers of people to action. That's why people would love to be on Larry King or Oprah. They may totally disagree with what they do or say, however, they want their influence on the audience.
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   Posted 1 year ago #

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